Learn Small Business

One of the networks I’m a part of, Advertising Moms Advertising Right, had a link to an interesting article about The Pick and Peck Method of Advertising
I had to laugh at this article, because that was me during my early days of Internet Advertising.  Basically she warns against spending $5 here and $10 there on advertising.  Instead she suggests that you should stick with an advertising plan for a long period of time before deciding on whether or not it works.  I couldn’t agree more.   You have to run an ad for a while to get a good feel for whether or not that market is right for your product.  Great article!

I asked the members of my networking group on ryze to help me come up with an entrepreneur’s Christmas Song. This is what we came up with (podcast recording is forthcoming).

I’m dreaming of a green Christmas
With every sales letter I write…

Where money glistens and customers listen
Dreaming of doing business with me

I’m dreaming of a green Christmas
With every sales letter I compose
Mr. Trump you inspire me
Mr. Gates will want to hire me
The possibilities one just never knows

I’m dreaming of a green Christmas
Keeping all my expenses lean
Doing things that matter
Seeing our pockets getting fatter
Wishing 2007 will also bring you much green

Composed by Anthony McMurray and DeAnna Spencer

Although most of you are thinking about Christmas presents and gift wrap, you should spend some time getting ready for the upcoming tax season.  Make sure to get all your records in order (if they aren’t already).  This might be a good time to investigate hiring some help.  It may take more than one person to organize your receipts for your accountant or tax preparer.  This would be the perfect task for your local virtual assistant.

Here’s an interesting article I found on isnare.com Enjoy.

Business Planning For Small Business

By Jordi Shoman

Small businesses that need very little capital to get started rarely have a business plan in place. This is because the owners do not see any need to go to this trouble when they don’t need to borrow funds. Just like you use a financial planner when you make investments, you can also use available expert advice to help you get started with writing a business plan. The most common type of business plan for small businesses is the start up plan, but there are other types, such as a feasibility plan or an investment plan.

The most common mistake that small business owners make with their business plans is putting them on the back burner. They never seem to have time for this important aspect of business and are always looking for ways to grow their business instead. Many businesses only sit down to write a business plan when they are forced to look for expansion funding and find that lenders won’t even talk to them about borrowing without one. There is no such thing as being too busy for this part of the business because it is one of the essential elements.

Profit and cash flow are not the same thing. A business plan will help put these terms in perspective for you. The problem with a lot of small businesses is that they think only in terms of profit and then put these profits back into the business. You don’t spend the profits in a business. Once you get established, if you have to constantly put the profits back into the business in order to keep going, then you are not making money. All you’re doing is just recycling the money and you are not making anything.

It is not hard to write a business plan, but it does require an investment of time. You won’t be able to write the plan in one sitting. Rather this is something that you develop over time and add to it as you go along. You can look at a business plan as a work in progress because even after you establish your business, you will still be making changes to your plan.

About the Author: Running a small business or looking to start one up? Visit our Business Planning section for more in-depth resources. Free website content

Source: www.isnare.com

I’ve been doing a series on Online Social Networking.  I started with ryze. Now I’m switching gears and I’m going to be spending some time talking about LinkedIn.  LinkedIn is geared more towards corporate types and job seekers.  Therefore, more recruiters and human resource professionals are on LinkedIn than on ryze.  Listen to the podcast for more tips on starting networking using LinkedIn.

LinkedIn Tips Audio

The date for Podcamp Atlanta has been changed to the weekend of March 16-March 18th, 2007. Please make a note of the new dates.

Okay so you’ve joined ryze by going to www.ryze.com and you’ve created an interesting profile. What’s next? I’m glad you asked. The next thing you need to do is join some networks that are related to your business. If your thing is real estate, join real estate related networks. You will be able to find a network related to something you’re interested in. I personally recommend that you join the Networker’s First Stop Training Network (and not just because it’s mine) before you join any other network. This is the place to ask all of the questions that you have regarding ryze.

Ryze Tips, Join Networks Audio

Okay so you’ve taken the great leap of faith and joined ryze. Now what do you do?
Well you need to include some information about yourself on your profile. It doesn’t have to be all business, but it shouldn’t include 20 pictures of your cat either. Stay tuned to this blog for more online networking tips in the weeks to come.

Ryze Tips Audio

That’s right. And you can be a part of it! There’s plenty of room for organizers, participants, and session leaders. For more information you can go to http://podcamp.pbwiki.com/PodCampAtlanta.

Be sure to join the Google group to stay informed about what’s happening with this exciting event.

Happy Thanksgiving!
Click this link for the audio!