One Way Link Building

One Way Link Building
By Henry James

One way link building is a future of building link popularity
of your website. The experts say that reciprocal linking will
soon loose its effectiveness and one way link building will
make a major part of SEO in the future. To explore this
statement in detail read the article further.  

First things first: what are one way inbound links? One way
inbound links are your links mentioned by the other websites,
without your being linking to them. Building one way inbound
links is important as they are considered as fair and quality
links by the search engines. The more number of inbound links
you have, the more will be your page rank. They are definitely
better than the reciprocal links.  

This is so, for, reciprocal links are more concerned with the
exchange of more and more links and raising the traffic on your
websites. Though, the one way inbound links, on the other hand,
stand independently, as you are not exchanging any links in
their place. So the users find the one-way links as more
effective. These links, moreover, add quality and reliability
to your website.  

So to build one way links, you need to provide good information
on your website so that other webmasters get interested in
linking to you. These links are solely dependant on the quality
of your website. If your website has a good content, more than
expected number of sites are going to link back to you. The
sites will link to your website(s) because your content would
be regarded by them as useful to entice traffic on their
websites.  

The responsibility of getting the right content and getting it
noticed lies solely on your shoulders. You have to consider the
basic information to be given to your visitors with high keyword
density. Keyword density is also an inseparable part of the one
way link building. Good keyword density is important for you.
For, the keywords are readily noticed by the web crawlers
during the page ranking process.  

You can develop the content related to your website your self
as well. If you are not adept at doing this, get some one else
to do it for you. After developing the content next step for
effective one way link building is to get the content noticed.

You can get your articles published on an ezine, e-book or a
news line. Free articles are read by many people looking
for good links. Another possible way of getting one way links
is to get your website listed in a web directory. The web
directories have all the links of the websites around the
world.  

Thus, one way link building is the process that demands sheer
hard work from your side, so that the others are readily
attracted to be linked with your web sites. You should
not forget the fact that they are the most beneficial types of
links for your website and that they add credibility to your internet
presence.

About the Author: Discover advanced one way link building and
link popularity tools and resources as an Elite Member of:
http://www.Link-Advantage.com

Source: http://www.isnare.com

Today’s Podcasting News from around the web:

Today’s Podcasting News from around the web:
Indie Podcasting: Not So Independent Anymore

The Art of Podcasting

Invasion of the Pod People

Affordable Advertising for Your Home Business

Affordable Advertising for Your Home Business by Terri Seymour

Marketing and advertising a home business takes a lot
of time, commitment and work. Those who say all you
need to do is put up a website and watch the cash come
in couldn’t be further from the truth!

We need to do as many things and try as many ways as
we can to get our name out there and establish our
business and reputation, whether it be online, offline
or both! This takes imagination, and perseverance!
Below are affordable and fairly easy ways you can
begin to build your home business.

1. Word of Mouth – talk to as many people as you can
about your business. Bring it into the conversation at
every opportunity. By doing this, you could be starting
a domino effect. Some of the people you talk to
mention it to others and so on & so on. Your business
has to become a part of you and your daily life.

2. Business Cards – When you are talking to all these
people, be sure and give them a business card. Business
cards are very important and do not cost a fortune. A
good place to get business cards for only a small
shipping charge is http://tinyurl.com/6t7mw . Take
advantage of the backs of the business cards as well for
sales, specials, catchy messages – anything to help make
you and your business more memorable. Business cards
can be left almost anywhere and can also be sent in all
your mail correspondence.

3. Prizes – Contact your local radio stations, stores,
etc. that have contests. There are many places online
that have sweepstakes and contests as well. Offer your
products/services as prizes in these contests. This is
a great way of getting a lot of affordable exposure.

4. Use Testimonials – Take advantage of what others
say about you. Have one on your business card, flyers,
etc. Use them whenever you can. Most people will put
a lot of stock in what other customers say.

5. Customer Service – For a lot of businesses these days,
this seems to be a lost art. You need to go the extra
mile for your customers and make them feel special
and appreciated. This will do a lot for your business.
These customers will give glowing reports of you to
their friends and family.

6. Flyers – Design and print flyers right from your
computer. Post them on bulletin boards at grocery
stores, churches, malls, post offices, banks, etc.
Use brightly colored paper to get people’s attention.
Make the message interesting enough so they want to
visit your site.

7. Article Writing & Submitting – This can be a very
powerful method of advertising as it not only brings
people to your site, it builds your reputation as someone
who knows what they are talking about and this will bring
trust. I believe just about anyone can sit down and write
information on things they know. You do not have to be
a writer nor a college graduate to write effective articles.

After you have written your first article, start submitting
it all over the net. There are article groups, article banks,
and publishers who accept article submissions.
http://www.workathomearticles.net/
http://www.creativehomemaking.com/submit_article.shtml
http://finance.groups.yahoo.com/group/Free-Content/
http://groups.yahoo.com/group/Free-Reprint-Articles

For more information:
mailto:articletips@getresponse.com
mailto:articlelibrary@getresponse.com

8. Networking Groups and Boards – Networking is when
you come in contact with as many people you can to
learn, share, promote, and form relationships with
prospective customers and associates. Get to know
others, learn from them, let them learn from you and
get to know you. This is an excellent way of building
a strong foundation for your business. Networking can
also bring you a lot of referrals from your associates.
http://selfstartersweeklytips.com/forum/
http://www.bizymoms.com/discus/
http://www.williecrawford.com/cgi-bin/index.cgi
http://bltshw.proboards37.com/
http://www.javajane.com/forum/index.php

9. Online Mailing List – Make sure you capture your
visitors’ emails and mailing addresses, if possible.
Start a mailing list or newsletter for your visitors.
Keep them up to date on your products, services,
specials, etc. You might also want to give them some
useful information in your newsletter. For more info
on starting a newsletter sign up for this free ecourse:
ezine-publishing-ecourse@getresponse.com

10. Moving Billboard – Turn your car into a moving
billboard. Put a magnetic sign or decal on your car
so you can advertise your business wherever you go.
Be sure and have catalogs/business cards handy for
anyone who is interested.

11. Link Exchanges – Link exchanges can bring you a
lot of traffic and they can improve your search engine
ratings. For those of you who are not familiar with link
exchanges – this is when you and add a link to another
site on your site and they would add a link to your site
on their site, linking them together.

Choose sites that are complimentary to yours,
example: if you have a site that sells pet supplies, link
to sites that give info on how to care for pets, or where
to get pets, etc. Email the webmaster and invite them
to have a look at your site.

I hope some of these ideas help you get started with
an effective advertising campaign. They have helped me
tremendously!

*************
Find lots more tips, articles, and resources for your
home, family & business at www.SeymourProducts.com
Terri and her husband Terry also offer a low-cost, wholesale
distributorship with unlimited support, and a complete
line of one dollar ebooks and software with full resell rights.
http://www.seymourproducts.com/ebooks-resell

****************

Article Source: http://www.ladypens.com

Please Step Away from My Desk: How to Minimize Interruptions While Maximizing Your Productivity

Please Step Away from My Desk: How to Minimize Interruptions While Maximizing Your Productivity by Dina Giolitto

1. Use voicemail to your advantage.

If you’re in the throes of mapping out your business strategy and the phone rings, do you pick it up? If so, break the habit right now. Voicemail exists for your convenience. If you don’t answer the phone, the person will leave a message. Call them back when you’re in a better frame of mind for productive conversation.

2. Assure your colleagues that you WILL get back to them.

If you get many hangups calls, your voicemail probably isn’t doing the job it’s supposed to. In your outgoing message, state your name and company name in a bright and professional tone, and instruct the caller to Leave a Detailed Message. Do the same with your email autoresponse, and reassure your prospects that you will respond to their inquiry in a timely fashion.

3. Designate phone time.

Give your colleagues and prospects windows of time in which they can reach you. Set aside specific time slots for your phone calls. Clarify via email what the nature of the call will be, and then envision in your mind how the talk will go and the points you plan to bring up.

4. Keep client call time to a minimum.

You will encounter many people in this lifetime who LOVE to talk. Yes, they may be great people with great advice. But if the call is dragging on endlessly, or what’s being discussed has no relevance to the work you’re doing together, you must get them to shut up. Of course, be tactful as possible… make your key points and wrap it up. In extreme cases, a white lie may be necessary: “Sorry, I have another call scheduled. Let’s resume this discussion on email.”

5. Limit your use of Instant Messenger.

While Instant Messaging programs can be handy for a back-and-forth discussion, they can also do a great job of breaking your concentration and your stride. If you’ve set your mind to a task, shut off Instant Messenger. The idea is to be in control of your time, instead of letting others control it for you.

6. Designate email check and response time.

Type, type, type. “You’ve got mail.” Type, type type. “You’ve got mail.” Yes, email can eat away at your precious minutes hours, days weeks… if you let it. The solution: don’t let it! Email is like TV commercials; it interrupts your regularly scheduled program. Set aside specific hours of the day in which you send and reply to email. Keep your email program off for the rest of the time.

7. Claim your territory.

If you work in an office with other people, you probably know that guy – the Interrupter. Sure, he may be bringing up some great points (or he may not), but he’s another one who’s stealing your time. Ways to discourage him: Shut your door. Remove empty chairs from your office, so folks won’t be tempted to take a seat and start gabbing. Maintain “closed” body language, i.e. if interrupted, do not turn your body from the task in focus. Or you can simply say, “I have a deadline. Let’s plan to talk at around 4.”

Keeping interruptions and distractions to a minimum is every business owner’s greatest challenge. The best way to take control of your time is to align yourself with your mission and stay focused!

Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto is a copywriting consultant and ghostwriter with 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit http://www.wordfeeder.com for more information.

Article Source: http://www.ladypens.com

Working From Home-Examining Your Why

Working From Home — Examining Your ‘Why’
By Nicole Dean

As Work at Home Moms, we talk about our “Why” as a positive
thing. Our “Why” is our purpose, our reason, our muse. We refer
to our ‘Why’ when we need inspiration or motivation to reach
outside our comfort zone, to try a little harder, to keep going
even when it’s hard. Our ‘Why’ helps us to succeed.  

Today I was asking “Why work from home” in a slightly different
tone. Today, I am home with a sick puppy and am up to my
eyeballs in puppy puke.  

I’m new to this puppy thing. I was warned up and down about how
much work a puppy is, and I thought “I have two children. How
hard can a puppy possibly be?!” Well, one difference is that
newborn babies aren’t born with fangs — at least mine weren’t.
So, in between changing the gauze patches on my shredded arms
(those teeth are sharp!), and hours of puppy school, I fell in
love with this furry beast. He was added to my list of “Why’s”.

So, today, while I was composing my work at home mom
newsletter, in the background I hear my furr-ball start to
vomit — again. The thought that ran through my mind initially
was not a happy “Why”. It was more like:  

* “WHY in the world am I home to deal with this while my
husband gets to sit in a quiet office all day?”  

* “WHY isn’t HE dealing with cleaning up the 8th pile of yucky
stuff?”  

* “WHY don’t I get any peace and quiet while I work?!”  

After I cleaned up the puppy, rubbed his head and got him clean
blankets, threw in another load of laundry, and climbed into bed
with my sick 7 year old and my 3 year old to read stories, I had
time to collect my thoughts. A little bit (ok, a LOT) of puppy
puke was sure worth it.  

And, later, when I made my phone call to my husband to tell him
about our day, it wasn’t the puppy-puke I was telling him
about….  

I told him how our daughter said that she wanted to plant some
jelly beans to grow a jelly bean tree. And, how the kids were
playing the game of Life and I overheard their rules. They
decided that the person who got the most parents into the car
won. That’s why I stay at home.  

And, if a furry little tail starts wagging when I walk into the
room? Well, that’s sure an added bonus.  

So, the next time your warm and loving “Why” turns into a plea
for help, take a deep breath and think of all the memories you
would be missing — both good and not-so-good, if you weren’t a
work at home mom.

About the Author: Nicole Dean is the mostly-sane Mom behind
http://www.ShowMomTheMoney.com . Are you a Work at Home Mom
looking for help in your online business? Take the
ShowMomtheMoney 101 Tutorial free at
http://ww.showmomthemoney.com/free-tutorial.htm .

Source: http://www.isnare.com

How To Be Rejected By The Article Directories

How To Be Rejected By The Article Directories
By Nicole Dean

Article writing is one of the best ways to increase your
traffic and get more sales. You’ve heard it a million times so
you decide to finally just do it. You write an article and
submit it to the article directories, eagerly anticipating the
flow of traffic. Instead you receive the dreaded rejection
letter.

What did you do wrong?  

1. Did you proof-read your article before you submitted it?  

Popular article directory sites receive hundreds of submissions
each day. It’s much easier for the owner to click “decline” than
to edit your typo-filled or unformatted article. Before
submitting, proof the article and proof it again. If grammar
and spelling make you sweat, then hire a Copywriter or ask a
friend to help you before you click that submit button.  

2. Is it an Advertisement or an Article?  

Article directory sites are looking for informative, useful
content, not press releases or ads. If your submission reads
like an ad, it will not be accepted. And, think about it –
even if was approved on a fluke, do you think that website
owners will be clamoring to publish your 500 word
advertisement? Not a chance.  

If your goal is to write and submit a press release, then check
out places like prweb.com.  

3. Did you read the Submission Guidelines?  

Each article directory has a different culture. Glance through
the Submission Guidelines before setting up an account to make
sure your article will be welcome before you submit it. If an
article directory is based around a niche like gardening, then
please resist the urge to submit your Mesothelioma articles.
There are plenty of article directories that want your
articles. It’s not an effective use of your time to submit
unwanted articles to a niche site.  

4. Is your article PG-rated?  

Don’t submit sex-related articles, profanity, or general
nastiness. Article directories are businesses and, therefore,
exist to make money. This means they generally receive income
through affiliate sales or advertising. So, if your article
includes sex or contains words stronger than “darn”, don’t be
surprised if your article is rejected. Of course, if your
article contains nastiness or anything illegal — don’t even
bother.  

5. Is your Article original and written by you?  

Submit only original articles. Please do not copy someone
else’s article, edit it, and submit it. That’s stealing and you
will be caught. And, do not submit articles from shared content
sites. Article directories want original, unique content.
Public domain is ‘public’ but think how ineffective article
directories would become if there were 500 versions of the same
public domain piece. Instead of wasting your time figuring out
how to reinvent other people’s content, just write your own.  

Now that you know what not to do, start writing the kind of
articles that article directories dream of — and watch your
business grow.

About the Author: Nicole Dean, owner of http://www.LadyPens.com
– an article directory for women, invites you to visit
http://www.EasyArticleMarketing.com to learn how writing simple
articles can be the most effective way to bring traffic and
sales to your website.

Source: http://www.isnare.com

Ways that big companies are using podcasting

I read an article on ItWorld.com today about ways that IBM is using podcasting. The link to the article is http://www.itworld.com/Tech/5042/051123podcastibm/
One thing that I found interesting was that one of the podcasts replaced a weekly conference call. Anything that can replace a conference call is definitely a win in my book.

audio for How to Create an Ad tracker

This is the audio for How to Create an Ad tracker

How To Create An Ad Tracker

How To Create An Ad Tracker by Steven Currie
How to create an “ad” tracker By Steven Currie of YouSendTheCards.com
Why You Want to Create An Ad Tracker
This is how you create an advertisement tracker. You want to do this so you know in general how much traffic an advertisement or article or any other web traffic idea created. You will be able to capture how many hits/clicks each ad generated. This will give you a per click cost. The lower the per click cost, the more effective the ad.
For example if you placed one ad on ABC web site for $20.00 and you got 100 hits, that would be a per click cost of .20 cents per click. If you placed a $20.00 ad on XYZ web site and you got 50 clicks, would be a per click cost of .40 cents per click, a higher per click cost. That might tell you that you might want to spend more money on ads in ABC web site. You may decide not to advertise on XYZ web site again.

Another thing you should do is EVERY time you place a new ad on ABC web site set up a tracker for it so you can see if the number of clicks is decreasing or increasing. You could also base that on an increasing or decreasing cost per click.

You should be able to set up a fairly simple Excel spreadsheet to track all of your ads.I would suggest at minimum the following columns:Date of Ad, Where placed, # of hits/clicks, $Spent, Cost/hit
You should set up ad trackers for every ad, including off-line print or magazine ads. If you post in forums, you should set up one for all the forums.Since Magnetic Sponsoring is the first thing I will be heavily advertising, I will be setting up trackers for that.
Make sure if you do forum posts to set up one for that, because, remember that may generate web traffic.

Overview of the Process of Creating An Ad Tracker
To break the ad tracking down when someone actually clicks on your link in an ad or forum post or wherever, it looks like this. I am going to use my web site name for this example.
I created a special page tailored to real estate agents where I wanted to drive traffic. The link for that page is:http://www.yousendthecards.com/yousendthecards/id21.html

I use a software package called EasyTracker to track my hits. In EasyTracker, I created a “tracker” link. This is the one I publish for ads. You can use a “redirector” like tinyurl or make up a shorter link that will redirect to this on. That link looks like:http://mywaytofreedom.com/cgi-bin/mpacks/ad.cgi?RealEstateEZ1(I have my tracking software on another web site, but you can keep it all on one web site.)
So when they click on that link it will take them to the EasyTracker link. The counter counts each hit. It then redirects them from the instructions we have set up for tracking this ad back to the real estate web page:http://www.yousendthecards.com/yousendthecards/id21.html
Now, this is just an overview of the process. I can recommend a good free ebook on this topic by Harvey Segal at one of his websites:http://www.ad-tracking.com/adbook.html
This will tell you a great deal more than this short article.

If you haven’t signed up for the FREE E~Biz Newsletter, which contains articles like this and has free time saving and productivity software, you should check it out.
Send an email to freebiz@yousendthecards.com and it will give you more information.
Steven Currie Local San Diego 858-712-6272 Toll Free 866-211-8012 (Daytime Pacific Time) Local San Diego 858-560-4752 Toll Free 866-574-6262 (Evening/Weekend)

Steven@YouSendTheCards.com http://www.yousendthecards.com/With SendOutCards.com system you can create sophisticated mailing campaigns that will run rings around your competition. Talk to Steven Currie
About the Author Owner of YouSendTheCards.com, a distributor for an internet based greeting card company, SendOutCards. Mr. Currie has over 25 years experience in software design, database development and assisting small and medium sized businesses in growing their companies.

Top 7 Work At Home Small Business Ideas

Top 7 Work At Home Small Business Ideas
By Stephen Pope

Here are seven great businesses that you can operate from your
home.

1. Affiliate Marketing

An affiliate or associate program is a method of selling
products on the internet through commission sales. When someone
you refer to a website buys, the company you are an affiliate of
pays you a commission. In many cases, it is also possible to
make money from the efforts of people that you introduce to the
affiliate program. You can expand your product line by joining
and promoting more than one affiliate program. Finally, you can
operate your own affiliate program to promote the sale of your
own products and services.

2. Internet Auctions  

Many thousands now make their living or fortune from selling
products and services on eBay and similar auction sites. So can
you!

3. Drop Shipping  

Drop shipping is a method of selling products without stocking
inventory yourself. When you make a sale you contact the
manufacturer or authorized distributor who ships it to the
customer with your invoice and shipping label. Advantages
include no warehousing, shipping, or inventory costs.

4. Finder’s Fees

Finder’s fees are paid for finding money (loans, equipment
leasing, et cetera), equipment (mining, construction, et
cetera), personnel, companies for sale, locations (fast food
franchises, vending machines, et cetera) and just about
anything else that people are willing to pay for.Simply match
sellers with buyers and you can earn finder’s fees.

5. Self-Publishing  

A self-publisher creates, produces, and sells information
products. Information products may be in the form of books,
booklets, videos, audio cassettes, compact disks (CDs),
electronic books, files, databases, private websites, and other
media. The information products that you create are unique. You
have exclusive control and ownership of your own information
products.

6. International Trade

You can import products for resale from foreign manufacturers,
distributors, and other suppliers. You can also extend your
reach worldwide to customers by means of exporting, mail order
and Internet marketing. As an Export Management Agent, you
could earn commissions arranging for other domestic companies to
sell their products to foreign corporations.

7. Consulting  

Consultants charge large fees for their knowledge, expertise,
skills, connections, experience, and other assets. This
business can be operated from home with little more than
standard office equipment and supplies.

About the Author: J. Stephen Pope, President of Pope Consulting
Inc., has been helping clients to earn maximum business profits
for over twenty-five years. For profitable Work at Home Small
Business Ideas, visit http://www.yenommarketinginc.com/

Source: http://www.isnare.com